{"id":1891,"date":"2023-10-17T06:42:13","date_gmt":"2023-10-17T06:42:13","guid":{"rendered":"https:\/\/www.dipmf.ae\/en\/?post_type=speaker&#038;p=1891"},"modified":"2023-12-21T11:10:30","modified_gmt":"2023-12-21T11:10:30","slug":"cindy-anderson","status":"publish","type":"speaker","link":"https:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/","title":{"rendered":"Cindy Anderson"},"content":{"rendered":"\n<p>Cindy is currently the Chief Marketing Officer\/Global Lead for Engagement &#038; Eminence at the IBM Institute for Business Value (IBV).\u202f Each year the IBV produces early 200 research reports, insights and briefings covering multiple technologies, geographies and roles, including the current <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/technology\/generative-ai\" target=\"_blank\" rel=\"noreferrer noopener\">CEO\u2019s guide to generative AI series<\/a>, and the influential annual <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/c-suite-study\/csco\" target=\"_blank\" rel=\"noreferrer noopener\">C-suite series<\/a>. The IBV\u2019s thought leadership is regularly featured in business media such as Wall Street Journal, Fortune, Bloomberg, CNBC, Forbes, along with recent features in Bangkok Post, Sydney Morning Herald, Yicai, Globe &#038; Mail and multiple technology media outlets.\u00a0\u00a0<\/p>\n\n\n\n<p>Cindy has co-authored research reports on <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/women-leadership-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Women in Leadership<\/a>, <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/specialinterests\/diversity-and-inclusion\" target=\"_blank\" rel=\"noreferrer noopener\">Diversity &#038; I<\/a>nclusion, and <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">COVID-19<\/a>, and has co-published two articles in Strategy &#038; Leadership: <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/SL-11-2020-0140\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">How business is adapting to COVID<\/a>, and <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/SL-03-2022-0018\/full\/html?utm_source=smc_email_welcome&#038;utm_medium=email&#038;utm_campaign=author_welcome_journey_Journals_tokens_20201103#loginreload\" target=\"_blank\" rel=\"noreferrer noopener\">Are post-COVID return-to-growth plans gaining priority over transformation?<\/a> Cindy was featured in a cover story on \u201cDelivering a Winning Strategy\u201d in <a href=\"https:\/\/www.worldfinance.com\/magazine\" target=\"_blank\" rel=\"noreferrer noopener\">World Finance<\/a> (Winter 2019). She presented workshops at TEDWomen 2017 and 2019, and has delivered presentations on project management, technology, and thought leadership to global audiences (China, India, Mongolia, UK, USA). She is currently co-authoring a book on the value of thought leadership, expected to be published in 2024.\u00a0<\/p>\n\n\n\n<p>Prior to joining the IBV in 2020, she served as Vice President of Brand Management for the Project Management Institute (PMI) for nearly seven years. While there, she was a founder of the <a href=\"https:\/\/www.brightline.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brightline\u00ae Initiative<\/a> (<a href=\"https:\/\/www.worldfinance.com\/videos\/creating-a-bright-line-between-strategy-design-and-strategy-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">video explainer<\/a>), and introduced other brand concepts such as: <a href=\"https:\/\/www.linkedin.com\/pulse\/welcome-project-economy-cindy-anderson-cae\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Project Economy<\/a>, PMI Talent Triangle, <a href=\"https:\/\/www.worldfinance.com\/videos\/leveraging-the-full-value-delivery-landscape-with-pmi\" target=\"_blank\" rel=\"noreferrer noopener\">PMI Value Delivery Landscape<\/a>, and Office of Strategy Delivery. She built <a href=\"https:\/\/www.pmi.org\/learning\/thought-leadership\/pulse\" target=\"_blank\" rel=\"noreferrer noopener\">PMI\u2019s Pulse of the Profession\u00ae<\/a> concept from a one-study report to a comprehensive thought leadership platform.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Marketing Officer\/Global Lead for Engagement &#038; Eminence, IBM Institute for Business Value (IBV)<\/p>\n","protected":false},"featured_media":1892,"menu_order":32,"template":"","categories":[45],"speaker-type":[32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cindy Anderson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"ar\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cindy Anderson\" \/>\n<meta property=\"og:description\" content=\"Chief Marketing Officer\/Global Lead for Engagement &amp; Eminence, IBM Institute for Business Value (IBV)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubai International Project Management Forum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dipmf.ae\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T11:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dipmf.ae\/wp-content\/uploads\/2023\/10\/cyndi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dipmf\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/\",\"url\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/\",\"name\":\"Cindy Anderson\",\"isPartOf\":{\"@id\":\"https:\/\/www.dipmf.ae\/ar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dipmf.ae\/wp-content\/uploads\/2023\/10\/cyndi.jpg\",\"datePublished\":\"2023-10-17T06:42:13+00:00\",\"dateModified\":\"2023-12-21T11:10:30+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/#primaryimage\",\"url\":\"https:\/\/www.dipmf.ae\/wp-content\/uploads\/2023\/10\/cyndi.jpg\",\"contentUrl\":\"https:\/\/www.dipmf.ae\/wp-content\/uploads\/2023\/10\/cyndi.jpg\",\"width\":780,\"height\":780,\"caption\":\"Cindy Anderson\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dipmf.ae\/ar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cindy Anderson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dipmf.ae\/ar\/#website\",\"url\":\"https:\/\/www.dipmf.ae\/ar\/\",\"name\":\"Dubai International Project Management Forum\",\"description\":\"Empowering impactful changes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dipmf.ae\/ar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cindy Anderson","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.dipmf.ae\/en\/speaker\/cindy-anderson\/","og_locale":"en_US","og_type":"article","og_title":"[:en]Cindy Anderson[:ar]\u0633\u064a\u0646\u062f\u064a \u0623\u0646\u062f\u0631\u0633\u0648\u0646[:] - 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